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Tony Rahnenfuehrer
Tony Rahnenfuehrer

How to Use LINE for Business, Education, and Entertainment


What is Line?




Line is a freeware app for instant communications on electronic devices such as smartphones, tablet computers and personal computers. Line users exchange texts, images, video and audio and conduct free VoIP conversations and video conferences. In addition, Line is a platform providing various services including digital wallet as Line Pay, news stream as LINE Today, video on demand as Line TV and digital comic distribution as Line Manga and Line Webtoon. The service is operated by Line Corporation, a Tokyo-based subsidiary of Z Holdings.


Line was launched in Japan in June 2011 by NHN Japan, a subsidiary of Naver Corporation. It was created in response to the 2011 Great East Japan Earthquake and tsunami that damaged the telecommunications infrastructure in the country. It quickly became popular among Japanese users and expanded to other Asian markets such as Taiwan, Thailand, and Indonesia. As of January 2023, Line had about 84 million monthly active users worldwide.




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How does Line work?




Like WhatsApp and Viber, Line registers users using their mobile phone numbers. It also gives an option of address book syncing. This application also has a feature to add friends through the use of QR codes by Line ID or by shaking phones simultaneously.


Line allows users to communicate via various modes such as messages, voice calls, video calls, group chats, stickers, emoji, themes, timeline posts, stories, live videos, etc. Users can also access various services offered by Line such as news, entertainment, games, shopping, banking, healthcare, travel, jobs, and more.


What are the features of Line?




Messages, voice calls, and video calls




Line users can exchange texts, images, video, audio, stickers and emoji with their Line friends. They can also make free voice calls and video calls with up to 200 people at the same time. Line supports end-to-end encryption for one-to-one chats and calls. Users can also send and receive money via Line Pay within the chat.


Line stickers, emoji, and themes




Line is known for its expressive and creative stickers and emoji that users can send to each other. Line has over 10,000 stickers and emoji featuring original characters such as Brown the bear, Cony the rabbit, Sally the duck, and Moon the human. Users can also create their own stickers using the Line Creators Studio app or buy stickers from other users in the Line Creators Market. Users can also customize their Line app with various themes featuring different colors, designs, and characters.


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Home




Home is the main screen of the Line app where users can access their friends list, birthdays, the sticker shop and various services offered by Line. Users can also see their friends' timeline posts, stories, live videos, and status updates. Users can also like, comment, and share their friends' posts.


Line VOOM




Line VOOM is a feature that allows users to discover posts and accounts that interest them and follow them. Users can browse through different categories such as entertainment, sports, beauty, fashion, food, travel, etc. Users can also see popular and trending posts and accounts on Line VOOM. Users can also create their own posts and accounts on Line VOOM and share their content with other users.


What are the benefits of Line?




Line is a free, fun, and versatile app for communication and social interaction. Some of the benefits of using Line are:


  • It offers various modes of communication such as messages, voice calls, video calls, group chats, stickers, emoji, etc.



  • It has a large collection of stickers and emoji that users can use to express themselves.



  • It has a variety of themes that users can use to customize their Line app.



  • It has a platform that provides various services such as news, entertainment, games, shopping, banking, healthcare, travel, jobs, and more.



  • It has a feature that allows users to discover and follow posts and accounts that interest them.



  • It has a feature that allows users to create their own stickers and posts and share them with other users.



  • It has a feature that allows users to send and receive money via Line Pay within the chat.



  • It supports end-to-end encryption for one-to-one chats and calls.



Who are the competitors of Line?




Line faces competition from other popular messaging and social media apps such as WhatsApp, WeChat, KakaoTalk, Telegram, Facebook Messenger, Instagram, Snapchat, etc. These apps have similar or different features that appeal to different users. Some of the factors that affect the user preference for these apps are:


  • The availability and popularity of the app in different regions and markets.



  • The quality and reliability of the app's performance and service.



  • The security and privacy of the app's data and communication.



  • The innovation and diversity of the app's features and services.



  • The user experience and satisfaction of the app's interface and design.



What are the reviews of Line?




Line has received positive ratings and feedback from users and experts on its performance, quality, and user experience. According to Google Play Store, Line has an average rating of 4.1 out of 5 stars based on over 13 million reviews. According to App Store, Line has an average rating of 4.5 out of 5 stars based on over 1 million reviews. According to PCMag, Line is an Editors' Choice app that offers "a rich variety of features in an attractive package". According to TechRadar, Line is "a fun alternative to WhatsApp or Facebook Messenger" that has "a lot more to offer than just messaging".


How to use Line for business?




Businesses can use Line to promote their products and services, interact with customers, and access analytics using Line. Businesses can create official accounts on Line to communicate with their followers, send messages, coupons, and news, and provide customer support. Businesses can also create chatbots on Line to automate their communication and provide personalized responses. Businesses can also use Line Ads Platform to create and manage ads on Line and reach their target audience. Businesses can also use Line Business Connect to integrate their own systems and apps with Line and access data and insights.


How to download Line?




For mobile devices




To download and install Line on your mobile device, follow these steps:


  • Go to the app store of your device (Google Play Store for Android, App Store for iOS, or App World for BlackBerry).



  • Search for Line and tap on the app icon.



  • Tap on Install or Get and wait for the app to download.



  • Open the app and agree to the terms and conditions.



  • Enter your phone number and verify it with a code sent to you via SMS.



  • Create your profile by entering your name, photo, and Line ID (optional).



  • Sync your contacts or add friends manually by scanning QR codes, searching by Line ID, or shaking phones together.



  • Enjoy using Line!



For PCs or Macs




To download and install Line on your PC or Mac, follow these steps:


Go to the official website of Line (


  • Select the version of Line for your operating system (Windows or macOS).



  • Click on Download and save the file on your computer.



  • Run the file and follow the instructions to install the app.



  • Open the app and scan the QR code displayed on the screen with your mobile device.



  • Login with your Line account and sync your data.



  • Enjoy using Line!



For Wear OS devices




To download and install Line on your smartwatch that supports Wear OS, follow these steps:


  • Make sure your smartwatch is connected to your mobile device via Bluetooth.



Go to the app store of your mobile device (Google Play Store for Android or App Store for iOS).<


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